About Us
Dragees Hatziyiannakis S.A. (est. 1950) is a premier European manufacturer specializing in premium chocolate dragées, innovative cake decorations (sprinkles & toppings), and bakery & dairy inclusions, as well as premium and unique chocolate snacks for the retail market. Holding the highest global quality standards (BRCGS & IFS Food certified), we are a trusted, long-standing manufacturing partner behind Europe’s and the world’s leading home-baking and cake decoration brands including major multinational companies and category leaders as well as Private Label (PL) lines for major supermarket chains. Our manufacturing facilities are fully audited and approved by leading international grocery retailers.
The Strategic Opportunity
Following an extensive, data-driven analysis of targeted international consumer markets (UK, Germany, etc.), we have developed a brand-new, highly innovative retail range of Sprinkles and Premium Cake Decorations. This collection features unique market-first innovations and premium quality that address specific consumer needs and elevate current market standards.
We are seeking a well-connected Market Entry Expert / Facilitator to become our strategic market entry partner in key target markets across Europe. Our primary focus is on the UK and Germany.
Target Channels & Focus
Our core strategy is strictly focused on securing direct listings and opening doors within Nationwide Organized Retail / Major Supermarket Chains (Tesco, Sainsbury’s, Edeka, Rewe etc.). We look for partners who can drive commercial discussions directly with key retail accounts and position this premium line into major grocery networks.
What We Are Looking For
Established Buyer Relationships: Active, proven networks and direct access to Key Account Buyers and Category Managers within major supermarket chains (FMCG / Grocery sector).
Distributor Networks: Strong connections to top national importers and specialty food distributors who possess ambient temperature-controlled logistics capabilities (maintaining 18°C to 22°C).
Track Record: A successful history of securing product listings with major supermarkets and driving commercial growth.
Sector Expertise: Experience or strong interest within the home-baking and cake decoration categories.
Professional Setup: Business development professionals or market entry experts operating with a strategic, results-driven mindset.
What We Offer
Remuneration: Project-based / Success fee
Targeted Collaboration: A milestone-driven partnership focused on successful market entry, with potential for future project extensions.
True Innovation & Market Differentiation: A highly distinctive product line with clear unique selling points (USPs) designed to disrupt the shelf and attract the modern consumer.
Uncompromised Quality & Compliance: A premium product manufactured under the strictest international food safety standards, backed by our proven track record with the industry’s biggest global brands.
Full Corporate Support: Baking market expertise, direct support from our Export Department from start to finish, and providing samples and presentation materials.
If you have the network to open the right doors and want to lead the launch of a truly disruptive product line in your market, we want to hear from you.